Here’s a little insight. If you’re ever shopping for a college-aged girl, put Free People at the top of your list. As Harper’s Bazaar shared this morning, the bohemian-inspired apparel wins as the most popular brand among college women. In a survey conducted by College Fashionista and Goldman Sachs, results showed Free People with the most votes followed by Topshop, Forever 21, Zara, and Urban Outfitters.